Here's How We Can Work Together

This is where the fun begins.

To start, set up a free 15-minute consult to get to know each other, your small business, and what kind of marketing help you're looking for. You can do that here.

If you're not comfortable signing up through my Calendly link above, please fill out the contact form, and I'll get in touch with you.

Once we've decided we're a good fit to work together, there are a few different services you can choose from, including . . .

A 60-minute assessment and strategy session to determine your ideal platforms, schedule, and preferred content types
A photo and video content bank of you, your product or service, and place of business
Evergreen and seasonal campaign series tailored to your business and industry
A list of calls to action you can pull from for any social media post to ensure your followers and potentials know how to contact you
Checklists and shot lists for you to create well-rounded content on your own with little effort and 100% authenticity

For more details, keep reading each service description below.

Services

60-Minute Assessment & Strategy Session

For any new client, I suggest a 60-minute Social Media Assessment and Strategy Session.

Instead of guessing what to post, where and when, this is your chance to sit down and create a game plan for your social media so you never feel guilt for not posting or feel unprepared to create content.

Because, let's face it, you know your business needs social media.

This session is for me to take a second look at your profiles, assess what you're doing well, what you could be doing to improve, brainstorm new content ideas with you, and determine a content schedule that's comfortable for you to commit to.

Photo & Video Content Bank

30-Minute Planning Session

1-2 Hours shooting videos & photos

50-200 videos and photos to make up your Content Bank

Social media needs photos and videos in order for your content to stand out. And don't think that a stock photo from Canva or Adobe is the answer because it's not. This service helps your business in two distinct ways.

1) It ups the effectiveness and engagement of your posts.

People don't stop their scroll to like, comment, and read a post with a fake business owner in a staged shop. They stop and engage with posts they recognize, which means you need to be posting photos of you, your shop or place of business, and action shots of you and/or your workers performing your service, helping someone else, all of that good stuff.

2) It'll save you SO much time!

Having these photos and videos ready for you to pick from makes creating content a breeze. You're no longer starting from scratch when you go to post. Instead, you can scroll through your content library, get inspiration, OR start with a post idea, find the already-produced pieces ready for you to add to the post, and you're good to go.

How does this work?

I will come to your place of business and take post-worthy photos of your storefront and products. And if you're a service provider, I'll photograph you doing what you do best.

I can promise anywhere form 50 to 200 photos in your content bank.

1-2 hours of collecting content & you'll have your content bank within 48 business hours.

To view my previous work, head to my portfolio here.

To book a session, contact me for pricing. (I wish I could give you a quote, but every business is different, and I want to cater to you individually.)

Evergreen Caption Writing

30-Minute Planning Session

3-12 Captions

Not everyone is a writer, and I understand that, but luckily for you, I am!

Now, I don’t believe in fully outsourcing your captions, but having a few core, evergreen and specialty campaign captions to pull from is ideal. That way, you’re still able to show up as you and sprinkle in more polished captions to round out your social and bring the point home that you’re a professional and have a service or product to offer.

Depending on your business and how many ongoing offers you have throughout the year, I can create 3-12 captions for you to pull from and repost to save yourself time while still being professional and effective in your posting.

Your 3-12 captions would include:

A full caption
A powerful call to action
A few hashtag suggestions
Suggested image or video idea to pair with the caption

Holiday Caption Writing & Post Concepts

30-Minute Strategy Session

8 - 15 Posts

Okay, I'm excited about this offer for you, because these can be a lot of fun.

Humor me, what kinds of posts do you create when a national holiday rolls around?

Because if you head to Canva and pull a generic holiday graphic that 50 other small businesses (just in your area) are using, then you're missing a big opportunity for a branded, meaningful, and industry-specific post to really stand out from the crowd.

At least, you should be putting your logo on the graphic.

At most, you should let me create a holiday campaign series for you that is relevant to your industry, speaks to your brand, and is recognizably you and your business. Recognizabe is key here because followers shouldn't be responsible for picking your post out of all the other stock holiday posts they're already tired of scrolling past.

For example, I work with an interior designer couple, and for their New Year's post, I came up with the idea to put a prompt on the graphic that read, "In 2025, I want my home to feel . . ." and in the bottom, it said, "Set an intention for your home this year." I followed up this graphic with the caption that read, "What do you want your home to feel like in 2025? ✨ Cozy? Organized? Inviting? Share your word in the comments—it’s the first step toward creating a space you’ll love all year." You can view the post here.

And for April Fool's, I came up with a story series concept that announced popcorn ceilings were back in style.

See? These ideas creatively celebrate and acknowledge the holiday while staying in their lane of interior design.

Now that you understand the concept more, let's customize your message and create a post together that will celebrate the holiday AND support your business.

Starter Holiday Campaign includes 8 posts for: Halloween, Thanksgiving, Christmas Eve/Day, New Year's Eve/Day, Valentine's Day, St. Patrick's Day, Easter, 4th of July

Specialty Holiday Campaign includes up to 15 posts with all holidays listed above and your choice of holidays relevant to you and your business including, but not limited to: Earth Day, Mother's Day, Father's Day, Memorial Day, Martin Luther King, Jr. Day, Giving Tuesday, national or interional days or months like National Wine Day or National Creativity Day or even National Bird Day.

Limited Campaign Caption Writing

60-Minute Strategy Session

The amount of posts and necessary elements vary based on your needs

When you're preparing for a sale or special celebration, such as a business anniversary or exciting announcement, this is the service for you. Together, we'll plan out all of your pieces of content, what captions you would need written from me, and the perfect amount of pomp and circumstance to get people excited and aware of what you have going on.

Call To Action Cheatsheet

30-Minute Strategy Session

The amount of calls to action delivered vary based on your needs

At the end of almost all of your posts, if not all of them, you should have a call to action for your reader to either head to your site, book a call, sign up for your newsletter, leave a comment, hit follow, etc.

People want to support you, but you have to tell them and keep reminding them how.

Maybe the reason you're newsletter list isn't growing is that you're not letting people know how to sign up.

I'll prepare a list of calls to action specific to your offers, business priorities, and social media platforms.

30 or 60-Minute Monthly Content Planning Session

30 or 60-Minute Strategy Session regularly

Instead of letting your social media be put on the back burner again, let's just sit down and plan out what you should post, what pieces of content you would need to post it, and what platforms you need to post on.

If you're overwhelmed with your social media and need help nailing down content ideas for the week, month, or quarter, then this is the service for you.

You can regularly book this brainstorming session with me. Together, we'll plan out your content, and each month, you'll walk away with a plan and clear next steps on how you'll be marketing your business for the month.

You'll feel fully confident that you have your social media under control once we're done.